Arnaldo Simon in the Miami Herald studio on Tuesday, August 4, 2015.

Born in Cuba and Miami-based artist

I am a graduate of Architecture in Havana City, Cuba and had practiced for more than a decade. I have been working as graphic designer and writer for magazines such as Glamour and Newsweek and for el Nuevo Herald newspaper in Miami. My works are in private collections and I have exhibited in galleries in Miami and San Miguel de Allende in Mexico. In CANY (Contemporary Cuban Artist in New York) and at Zona Maco Art Fair in Mexico City.

My work is based on the deconstruction of historical and sociopolitical values assigned to military’s aesthetics design. It represents a critical vision of a series of heroic actions carried out by individuals, groups or countries involved in bellicose actions and how their motivations and consequences are summarized in the diversity of forms that are widely recognized by all cultures and nations.

With these works, I try to create a universe of references that leads the viewer to question the stereotypes of aesthetics, poetics and the seduction of design. It is, therefore, a question of investigating the relation of design to the manipulation of ideological tendencies, the exhalation of the past and identity and how this design influences the behavior of both the militaries and civilians

The exaltation of hedonism with the use of the images, the grandiloquent speeches, the recurrence to nationalisms, the rituality, the revitalization of the symbols, the communion of ideologies, creeds and military forces have gained an unusually important in our time


Unit 2623

‘UNTITLED’ V Graphite pencil, print and gold leaf on paper. 32” x 20” 2011
‘UPGRADE’ I Eight acrylic pieces, car paint, galvanized vinyl-Coated Wire Rope, hardware. 9’ x 171/8” x 2 1/4”.2015